04 · Signatures
Recognized at a glance,
remembered for life.
A world built to be remembered.
MULAN TEA STORY® casts the color, the figure and the sound of Mulan into marks that cross product, space and culture.
OFFICIALLY ESTABLISHED
- 01
Mulan Orange
MULAN ORANGE - 02
The Charging Mulan
THE CHARGING MULAN - 03
唧 · 唧 · 復 · 唧 · 唧
THE SOUND OF MULAN
One glance,
and it is Mulan.
One color. One figure. One sound.
THE FIRST SIGNATURE · 木蘭橙
The light of departure,
the warmth of return
Mulan Orange is more than a color. It belongs to every departure, and to every return.
From a tin of tea and a gift, to a space and an encounter — this orange is the signature of Mulan.
THE SECOND SIGNATURE · 木蘭馳騁
A figure setting out from the East
Not a figure of antiquity recreated, but a spirit embodied: departure, choice, return.
She appears alongside Mulan Orange — one glance, and it is Mulan.
THE THIRD SIGNATURE · 木蘭的聲音
A thousand years ago, the sound of the loom.
Today, the sound of Mulan.
The first line of the Ballad of Mulan — 「唧唧復唧唧」. At the loom, a woman chose to go to war. Today, these five characters are the sound of Mulan: to be read, to be heard, to be remembered.
MULAN ORANGE · THE CHARGING MULAN · THE SOUND
One color · one figure · one sound
together, a Mulan the world can remember.
The Mark Register · Eight trademarks and assets
- The Charging MulanFigurative trademark
the core totem of the brand 
Mulan on HorsebackFigurative trademark
a plain form for light grounds and embossing
The Mulan PortraitPortrait trademark
the face of Mulan- The Mulan PatternFigurative trademark
a motif for packaging and space - Mulan Xu®Word mark
AI theatre and the emotion engine - Mulan Point®Word mark
the theatre of enterprise - Mulan Ballad®Word mark
the theatre of deduction - Mulan Xu Historical DramaCopyright asset
a history that can be rewritten
