Named after the legendary Eastern heroine — resilience, responsibility and transcendence.
We believe a tea company worthy of long-term trust must live by clear values.
Every great tea starts at the right source. We go deep into regions and partner with farmers long-term.
Classic traditions meet modern standards — for a reliably excellent cup every time.
Traceable, verifiable, transparent — the baseline between us and our partners.
Not just a slogan — real action metrics across estates, packaging and logistics.
From ready-to-drink innovation to digital-twin estate management — exploring what tea can be.
Frequently asked questions about Mulan Group's brand philosophy and values.
Mulan Group embodies Mulan Spirit, inheriting Eastern tea culture with the mission "Bringing the finest Eastern teas to the world." Committed to becoming a world-leading tea industry group with quality and sustainability as dual drivers.
Mulan Spirit originates from traditional Chinese culture - courage, resilience, innovation, and responsibility. In tea industry context: courage to cultivate sources, resilience to maintain quality, innovation for global expansion, responsibility for sustainability.
Through full value-chain layout: preserving traditional tea-making crafts, promoting six tea category appreciation culture, collaborating with intangible cultural heritage inheritors, spreading Chinese tea culture in 60+ countries. Integrating traditional crafts with modern technology.
To become a world-leading tea industry group, promoting Eastern tea culture globally. Connecting 30+ partner estates with 60+ country markets, enabling every partner to access high-quality, sustainable Chinese tea products.
While preserving traditional tea-making crafts, actively embracing innovation: 1000+ recipe library for product innovation, AI technology for supply chain optimization, ready-to-drink tea development, digital traceability systems. Integration of traditional crafts and modern technology is core competitiveness.
