Strategic investment across upstream, brands, channels, new technology and sustainability projects.
Deep vertical positioning across the tea value chain — long-term holdings and value co-creation.
Core-region estates, tea enterprise equity, raw material processing assets.
Early-stage investment and incubation of emerging and niche-segment brands.
New retail, cross-border e-commerce, chain restaurants and channel investment.
Cultivation science, extraction technology, novel beverages and functional foods.
Regenerative agriculture, carbon-negative estates, organic and fair-trade initiatives.
Partnering with leading listed companies in global tea, coffee and wine industries.
Leading Tieguanyin brand, 3,000+ stores nationwide
Leading Pu'er brand, listed in Hong Kong
Hong Kong listed, 1,400+ stores nationwide
Tea industry internet platform, NEEQ listed
China's largest coffee chain, 20,000+ stores
Leading new-style tea beverage brand, HK listed
Leading Chinese baijiu, world's most valuable liquor company
Leading strong-aroma baijiu, SZSE listed
Originator of strong-aroma baijiu, Guojiao 1573 brand
Leading light-aroma baijiu, SSE listed
Leading Chinese wine brand, century-old Changyu
Under central SOE COFCO, leading Chinese wine brand
Leading Jiangsu baijiu, SSE listed
Leading Anhui baijiu, Yuanjiang raw liquor series
Industrial investment is Mulan Group's forward-looking strategic business segment. Through industrial investment funds, digital asset RWA, strategic M&A, and other methods, the group invests in upstream and downstream resources, brand channels, emerging technologies, and sustainability projects, building a complete industrial finance ecosystem. The investment team comprises senior industry investors, financial experts, and technology experts, with strategic partnerships with top global investment institutions.
01 Upstream Resources: Investing in premium tea estates (especially scarce old-growth and organic estates), initial processing facilities, and deep processing plants to secure core region resources. 02 Brand Investment: Investing in new consumer tea brands, healthy beverage brands, and coffee brands, providing capital + industrial empowerment for rapid growth. 03 Channel Investment: Investing in tea e-commerce platforms, private domain operators, chain retail brands, and overseas trade channels to build diversified distribution networks. 04 Technology Innovation: Investing in AI, blockchain, IoT, and biotechnology applications in the tea industry, driving digital transformation.
Mulan Group is a pioneer in digital asset RWA in the global tea industry. RWA (Real World Assets) tokenizes tea assets via blockchain technology and issues them on compliant digital asset exchanges. The group has established partnerships with compliant platforms in the Middle East (Dubai) and Singapore, tokenizing premium tea assets (ancient tree Pu'er, aged white tea, rare rock tea) into tradeable digital assets. RWA advantages include: expanded financing channels (independent of traditional bank credit), improved asset liquidity (blockchain 24/7 trading), lower investment thresholds (supporting small investments), and value discovery (market-driven pricing).
The group's self-developed AI Demand Chain system leverages big data and AI algorithms to achieve demand forecasting, intelligent replenishment, consumption trend analysis, and dynamic pricing. By analyzing historical sales data, macroeconomic indicators, social media trends, weather forecasts, and hundreds of other variables, the system predicts product demand for the next 30/60/90 days with over 85% accuracy. AI Demand Chain has helped the group increase inventory turnover by 40%, reduce stockout rate by 60%, and reduce demand forecasting labor costs by 80%.
Through the trinity model of "Industry + Finance + Technology", Mulan Group has built a complete industrial finance ecosystem. Upstream: 30+ partner estates and thousands of tea farmers. Midstream: 10+ processing plants and hundreds of suppliers. Downstream: 500+ brand clients in 60+ countries and hundreds of millions of consumers. Lateral: financial institutions (banks, factoring, leasing), tech companies (AI, blockchain, IoT), government agencies (Ministry of Agriculture, Ministry of Commerce, Customs), and industry associations (China Tea Marketing Association, International Tea Committee, etc.).
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Strategic investment and M&A opportunities across the value chain: estate investment, processing facility construction, brand acquisition, supply chain finance. The group is committed to promoting Eastern tea industry development with investors.
Stable operations with 200,000-ton annual capacity across 60+ countries. Detailed market analysis and ROI projections available, with specific returns depending on investment direction and scale.
Commitment to carbon neutrality by 2030, promoting ecological management and sustainable harvesting. ISO 14001 certified, advancing ESG and carbon neutrality roadmap.
Contact via website form or email (info@mulanteastory.com). Detailed project materials and investment plans provided, with site visits and in-depth exchanges arranged.
Continue deepening full value-chain layout, expanding global market coverage, advancing digital transformation and AI technology application. Goal: become a world-leading tea industry group, promoting Eastern tea culture globally.
