Some brands are remembered by a name.
Some brands are also remembered by a colour.
For MULAN TEA STORY®, that colour is a streak of orange.
It is not there to make a page livelier, nor to reduce the East to red and gold.
We wanted a colour that is more direct, more contemporary, and more alive.
In the end we kept Mulan Orange.
Against black, it is clear enough.
Beside white porcelain, it holds warmth.
Among tea liquor and natural materials, it is like a light that appears all at once.
It can be very small.
A ribbon. A line on the packaging. A detail on a figure’s clothing.
Or it can become the first thing remembered in an entire work.
A colour with true power does not need to be everywhere. It needs to appear in the right place.
So Mulan Orange is not a decorative colour.
It is an identity.
When this streak of orange meets the galloping Mulan, the colour begins to hold a story.
The figure on horseback stands for setting out, for action, for choice. Orange brings this ancient cultural archetype into today.
A story from the East need not remain in the past.
It can be modern. It can be restrained. It can travel out into the world.
A streak of Mulan Orange becomes a recognition.
We hope that one day, when people see this colour on a gift, a tea tin, in a space or within an image, they will think of Mulan even without much explanation.
MULAN ORANGE
A single colour can also become a brand’s memory.