Can a city shape the character of a brand?


We believe it can.

MULAN TEA STORY® was born in Hangzhou.

There is tea here.

And there is today.

Mountains, water and city are not far apart.

Tradition and a new way of living can also happen in the same place.

For Mulan, Hangzhou means tea above all.

A leaf grows out of the land.

Season, rain, temperature and human hands finally make it a cup of tea.

Tea gives this city a particular sense of time.

Slow down.

Wait.

Judge.

Do the right thing at the right time.

But Hangzhou does not belong only to the past.

Glass, architecture, design, new commerce and new technology keep changing the way this city lives.

Old and new are not necessarily in conflict here.

A cup of tea can come from a tradition long past, and still belong on today’s table.

The East can have its own history, and also a very contemporary expression.

This is what MULAN TEA STORY® wants to do.

We respect where tea comes from, but we do not want to turn the East into nostalgia.

We treasure tradition, but we do not want to copy the past.

Beginning in Hangzhou, we want to express an Eastern cup of tea anew, in the language of today.

So in the world of Mulan you will see tea, and also white porcelain, glass, architecture, figures, art and new experiences.

They look different, but they all begin in the same place:

Hangzhou.

Tea grows here.

And new stories happen here.

Born in Hangzhou, moving toward the world.

BORN IN HANGZHOU

A CITY OF TEA. A CITY OF TOMORROW.

MULAN TEA STORY® WAS BORN HERE.