MULAN TEA STORY®
PARTNERSHIP · CHANNEL COOPERATION
One cup of Mulan tea can be one shop's business — or the beginning of a network.
We turn brand, supply chain, content and membership into nodes you can run with us:
one headquarters, three partner tiers, N touchpoints.
Home / Partnership
What You Get
A channel is more than a sign on the door. Mulan builds the hardest parts into a system first — so partners can focus on the guests in front of them.
Brand & IP — the MULAN TEA STORY® trademark system, the MulanXu® content universe, and a Mulan Orange that gets remembered.
Products & supply chain — integrated operations from estate to shelf, four trading hubs and cross-border counters. The road overseas is already built.
Content & AI acquisition — the MulanXu® AI theaters and assessments keep producing content, identifying and routing high-intent guests to your door.
Members & gifting — a membership system and a corporate gifting centre, where repeat purchases and gifts find their place.
Systems & support — training, a content library, data systems and operating guidance. HQ paves the road; the business is yours to run.
Before & After
The Network
Sets standards, supplies product, produces content and runs the systems. HQ never competes at the counter — your guest stays yours.
Enter by your resources and stage: start light, or plan a whole city together. A clear promotion path connects the three tiers.
The denser the network, the more it is worth. Every touchpoint accumulates guests for the brand and for you.
Three Tiers
Three roles, one system. Funding and product-pool scales are set one city, one plan — subject to the formal contract.
Brand Partner
For: those entering the tea business the light way
Start a conversation →Renewed Space
For: operators with a space, ready for a brand
Start a conversation →City Partner
For: city operators with local resources and teams
Start a conversation →Mulan does not sell franchises for a fee. All three roles are application-based — HQ and partners choose each other.
Growth Path
Start with a product pool at retail value and run your first customer network.
Reach the cumulative sell-through goal, earn a rewarded product pool, and join HQ's core partner group.
Gain eligibility to apply as a City Partner and plan a whole city with HQ.
Cumulative sell-through is the only scale of growth. We review terminal sales — never set minimum purchase tasks.
Touchpoints
Light touchpoints are how City Partners weave the network — and the first entry for asset-light partners. HQ dropships; no inventory pressure.
Retail counter — supermarkets, airports, high-speed rail stations and hotels, with standard display and unified supply.
Smart cabinet — unattended, open all day, scan and take; the system flags restocking automatically.
Mulan Corner — we do not renovate your venue. We simply set aside a corner of Mulan inside the space you already have.
How to Begin
Message or email us: your city, your resources, and the role you'd like to start with.
HQ reviews the city, the location and the matching model — two-way, and honest if it is not a fit.
A tailored plan: model, product-pool scale, scope of authorisation — itemised in full.
Rights, term, boundaries, review and exit — all written into the agreement. No hidden clauses.
Training, content library, system onboarding and opening support. Opening day is where support begins.
FAQ
No heavy franchise fees and no stock-piling quotas. You start with a product pool at retail value; HQ dropships on your behalf; customers belong to the partner; growth is measured by sell-through, with no minimum purchase tasks.
One city, one plan — determined by city, location and cooperation model, subject to the formal proposal and contract. No guaranteed income or payback promises are made on this page.
No. HQ provides training, a content library, AI customer-acquisition tools and a corporate gifting centre. The Renewed Space model is especially suited to operators with existing venues.
WeChat / duty line 18938027777, or email info@mulanteastory.com. City Partner seats are application-based and subject to HQ review.
Varies by model and city, typically one to three years. Renewal is possible; no hidden exit clauses.
The formal agreement sets out brand-usage rights, territory boundaries, product pool and channel scope — including City Partner territorial rights, tier-specific product pool entitlements, and Renewed Space renovation scope.
No heavy franchise fees — you start with a product pool at retail value. One city, one plan; fees determined by city, location and model, subject to formal proposal and contract.
Growth is measured solely by cumulative verified retail sell-through, with no minimum purchase tasks. Meeting stage targets leads to core-partner status or City Partner application eligibility.
Exit conditions, inventory handling and customer ownership are set out in the contract. Application-based, mutual selection — no binding lock-in clauses.
Apply
Tell us your city and your idea. City Partners are accepted by application — one city, one conversation.
At Mulan Maison in Hangzhou,
the tea is always ready —
let's talk business as clearly as we pour tea.
This page introduces brand channel cooperation and does not constitute an offer. Cooperation policies, fees and scope of authorisation are subject to the contract signed by both parties. MULAN TEA STORY® makes no promises of guaranteed income or payback. Any operating figures used externally must be based on real, verifiable data and pass compliance review.